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The word "creativity" is too vague

In 1967, Edward de Bono thought of the term “lateral thinking” during an interview. He later wrote in his book “De Bono’s Thinking Course” that he felt there was a real need to have a way of describing a type of thinking that was concerned with changing perceptions and concepts.

He stated that the word creativity was much too broad and vague because it covers artistic expression and all sorts of things that have little to do with a deliberate and formal process for which there are tools.