Why are you interrupting me?
I have had Caller ID for years in order to dodge your cold calls. I now have Google voice where I can funnel your calls into the black hole called voicemail. I can spot a “cleverly” disguised piece of junk mail from across the room (even when you stamped IMPORTANT. TIME SENSITIVE across the envelope). When I meet you at a networking event and the first thing out of your mouth is “What do you do?’ I want to just run away. I don’t want to be interrupted with sales – I just want to get to know you.
You reap what you sow.
This is true in farming, social media, and sales. If you’re going to play a numbers game, don’t judge yourself by the number of cold calls you can make. Rather, judge yourself on the number of quality relationships you build. Give out your expertise to whomever needs it. Listen to what everyone else has to say before you worry about talking about yourself. Learn as much as you can from the people you build relationships with. And most importantly, teach what you’ve learned to others.
Welcome to the 21st century. Business is changing. What are you doing differently than the rest of the pack?