The free pour, once mastered,
in my opinion, is one of the best ways to measure and pour a cocktail. It takes practice, but once mastered, goes far beyond a quick way to mix a drink. I’ve also seen bars use the exacto-pour, and of course the infamous jigger, of whom I’ve written this post about.
Why the jigger?
Well, not everyone is a mastered bartender who can pour exact measurements by technique alone. I’ve read numerous articles explaining that the jigger is the best and only way to go to mix a perfect cocktail. As a connoisseur of spirits, I’d have to agree. However, I’ve heard hundreds of complaints (I used to complain too) that the jigger makes you feel like you’re being ripped off. You feel cheated out of a stiff drink. You feel there is no hope in having a good relationship with your bartender. It makes some people not want to come back. So why feel so bad about something as good as the jigger?
Perception is everything.
Whenever I hear someone complaining about a jigger pour, I kindly explain that more than likely the bartender uses the jigger in order to get the ratios of the drinks correct. Not everyone can make a perfect cocktail with just using the Spill-Stop Model #285-50. Also, if you want a stiff drink, order a Manhattan, a Martini, or your favorite booze on the rocks. But what about this perception of cheating you out of a good drink? Sure, you can educate the customers, but as quick as you’re educating them, new customers are arriving and feeling ripped off. Big question here is: do bartenders or bar owners know about this perception? Most people won’t say a thing; they’ll just take their business elsewhere.
What’s your jigger problem?
Whatever your business, do you have your own customer perception problem? Are you doing something that your customers don’t understand is best for them? Is your competition doing something a bit different that gives them favor in the eye of the customer? If you’re doing something because it’s better for the customer, you need to make sure they know and understand that. Alternatively, you can change from a jigger pour to a free pour. Either way, you need to ask yourself:
What can I do differently to change the perception of my customers?Tweet