Building a social community
takes time and is not an easy thing to do. There is power in a group of like minded people gathered together around a purpose. When you can get them to interact offline, and then naturally continue to interact online, you’ve accomplished something special. So what’s the secret? Let me enlighten you on a few key ingredients.
Social good builds social community.
Have everyone bring a giftcard, a teddy bear, or cash donations to your event. Help some kids. Help some older folks. It’s amazing how well you can bond with someone through humbly serving others. This is a key ingredient to building a social community.
Social influence builds social community.
I’m not talking about the kind of online influence such as “biggest reach on Twitter”, but rather people who are natural leaders. You need a good group of people involved that will naturally lead the rest of the group and welcome the freshmen. These people are important, because they will help build the memories that last a lifetime.
It takes chemistry to build a social community.
There’s no exact science to this, but chemistry is important. When you can be part of new creations because you brought the right people together, you’re successfully building a social community. Your job is all about connecting people. Just as good cooks know which spices to throw in the large pot, you need to master the art of mixing people in together.
Finally, it takes character to build a social community.
It takes a person of upstanding character who pours their heart out, and concentrates on everyone else. The people are the details, and the experiences they share while together is what matters. You have to be pretty awesome to continue to keep those people connected online until the next offline gathering.
I recently attended People Report’s Summer Camp in Dallas, and what I witnessed was amazing. The community that was gathered at this event was incredible, and this event had all the right ingredients of a perfect social community. Use the comments below to share your stories about events and communities and what some of their ingredients are.Tweet