Let’s Work together.
When likeminded people get together, and are focused on a common goal, that goal can be achieved quickly, and often better than any one of those individuals trying to achieve something on their own. The first thing that comes to my mind when I hear “collaboration”, is open source software.
Before open source
gained wide popularity and adoption because of the Internet and the need to retool massive amounts of code, this concept of idea sharing had been taking place in other forms. Currently there is a massive retooling of fundamental business ideas taking place. You read about it in books, hear about it at conferences, and if you pay close attention, you’ll see it happening.
are happening everywhere. Everything we once thought was truth about relationships, business, consumption, and education is being questioned. As we get more and more connected to each other digitally, we consume and create more information. We spread ideas from one person to the next quicker than ever. These ideas change and start to take form as they pass from blogs to social media to comments and back to blogs, and at times, making their way into published books.
Does marketing affect the outcome of these fluid ideas? Some people, through much effort, have set themselves apart from the rest as the authority on certain topics. As students, we were taught through books; If I read it, it must be true. Books were the authority via publishers at one time, but being digitally connected is changing this, or has it just created mini publishers whose audiences are much smaller?
a group of likeminded individuals came together to become the authority of business shift topics. They could quickly collaborate and efficiently retool ideas, create working iterations of those ideas, and essentially publishing a finished piece based on results within their business? Could you apply the discipline of open source software to business practice?