Stop wondering about performance tweaks.
Have you ever wondered how a page on your website or blog would perform if only you did X instead of Y? What about the time that you got into the huge argument with your designers or programmers on what a button should say, or where it should go? Let’s face it: people who are good at what they do (or not) have very strong opinions when it comes to exactly how things should be. This has always frustrated me, because although I believe there are some strong guidelines, I don’t believe there’s always a hard and fast rule when it comes to the psychology of everyone out there. I’ve always wanted a way to easily test those arguments and “hunches” and I finally found something not only affordable, but extremely easy to use.
I’m super excited about digital A/B testing.
In direct marketing, especially direct mail, A/B testing is one of the most powerful practices to employ. Great direct mail marketers often end up with not-so-attractive mail pieces that outperform anything you could ever imagine. I’ve even seen cases where adding nice design elements start decreasing the performance of the piece. I don’t know if this is true about websites, because I’ve just recently started obsessing over A/B digital testing, but I can’t wait to find out.
As you can see from the image above, the “Get Some” smaller green button had a 116.49% improvement over our control. Since I also tested the results of both signups and complete orders, I was able find out that we sell 64.95% more packs of cards using that new button. Interestingly enough – the smaller Join Now green button resulted in more signups, yet less purchases.
I’m going to make more tests, and continue to try and boost the performance of the traffic we’re getting to our site. I highly recommend you give it a go. It’s easier than you’d think. You don’t need to be a developer. The plans are affordable. The service is amazing (I get prompt responses to my inquiries when I have problems).
Got any testing experiences you can share? I’d love to hear about them, and I’d love to share anything else I’m learning while experimenting.