Yesterday, Denso ADC created a Constant Contact Social Campaign where they announced their “new” Facebook page. Denso ADC is the Americas sales arm of DENSO Wave Incorporated, inventor of the QR Code® and created their Facebook account November 29, 2011. Although they have been posting examples of QR Codes here and there, activity on posts picked up in March and April of this year.
The announcement is meant to invite a community of QR Code enthusiasts to share QR Code ideas, success stories and marketing strategies. With sites like WTF QR Codes and a Google search for “bad QR Codes” generating over 16,000,000 results, it’s about time someone tries to stay positive about QR Codes.
It will be interesting to see how Denso ADC handles their “community” page. I’d love to be a fly on their Facebook wall in order to count the number of negative shares and comments vs. positive ones. 20 hours after their campaign, I don’t see much new activity at all. No user generated content, and not many new likes and comments.
Does this signal that no one cares anymore about QR Codes, or is it that Denso is the one asking for community involvement? What do you guys think? My QR Code Rules can be found here.