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Purple Glasses – New Twitter now muted

mutethis


Thanks to Becky McCray, I’ve learned all about filters and the ability to mute twitter application sources.  I’m now experiencing “social media twitter” without the noise of automation.  Only tweets from people that are online – how it use to be. (see here why I’m writing this)


I’ll start from the beginning.

When I first entered Twitter I read EVERYTHING that EVERYONE wrote.  This meant when I woke up, I’d be scrolling through a  few hundred and sometimes a few thousand tweets to “catch up”.  For me, it was a 24 hour conversation tool.  But after I followed a few hundred people – this became almost impossible.  That’s when a fellow Twitter friend told me to envision Twitter like a river of conversation -“you can’t possibly see it all, and if you try you’ll burn yourself out.  Just worry about talking and reading when you’re logged in.  Imagine that like showing up to the party.  If you need to get caught up on a conversation, someone will catch you up.”  This worked great! I could log in early in the morning, and have my virtual cup of coffee with my friends and have great conversations.  Later in the day and in the evening I could do the same.  As time went on, I met more and more people.

As of writing this post, I follow just over 4,750 people.  A majority of the people I follow I would categories as “social media enthusiasts”.  These are people who use the major social platforms for their jobs, for their clients, and for their personal art (as bloggers, speakers, authors, etc).  These are my friends.  These are people I’ve followed because at some point, we’ve had conversations, I’ve felt they were like-minded, and in some cases, we became “offline” friends.  That’s too many people to talk to all at once, but luckily they are stretched across timezones  and different work schedules, so it’s not so loud all the time.  Except for the automated noise.  I hate the automated noise.  It’s just not for me.

You see, I understand why people use third party tools to push content into the Twitter stream.  I get it.  I get your intentions.  But I don’t like it, and it just adds to the noise that already is overwhelming to me on a daily basis.  I don’t want to unfollow you.  I like you when you’re being you and just “tweeting as yourself”.  I don’t want to add you to a list because your “marketing messages” will just cloud that view too.  What I really want is a twitter where the tweets are categorized between “live”, “pictures of my food”, “4 square checkins you don’t care about”, etc.  I think I’ve seen developers talk about that over on app.net.

So let’s get on to the muting part.  Here’s what I’ve done with the help of Becky McCray.

  • Downloaded Tweetbot. (Don’t worry PC and android folks, you can do this with tweetdeck filters, but my experience has been with my IPAD which is my major “tool” for tweeting)
  • Watched my timeline and did a “swipe left” on the first tweet that annoyed me because it wasn’t what I wanted to see.
  • Held down on the “source” text for that tweet (such as MapMyRun for Android, The Huffington Post, Triberr, etc)
  • Chose “MUTE”.
  • Go back to timeline
  • Repeat

I’m not muting people, I’m just muting Twitter sources.  I’ve decided against muting Tweetdeck and Hootsuite simply because too much of my stream of real conversations would be wiped out.  I might have made some mistakes and muted “too much”.  It might never be perfect, but I’m really enjoying it.  I’ve gone to getting a few thousand tweets every hour to less than a hundred.  I made that number up – but you get the point.  Oh, and I still get PLENTY of news from my twitter stream.  Anything that’s awesome eventually gets retweeted or commented on by a human.

My full list of muted sources of today: (any tweet that has #quote, Any tweets from the following third parties: Alternion, AWeber Email Marketing, Azumio, bitly, Buffer, Bullhorn Reach, Cortex, dlvr.it, Facebook, FeedBlitz, Flipboard, foursquare, Friends+Me, GetGlue.com, Google, GrabInbox, Gremln, hopflow, IFTTT, Instagram, JustCoz, JustUnfollow, LinkedIn, LockerGnome, MailChimp, MapMyRun for Android, MarketMeSuite, NetworkedBlogs, Pandora, Paper.li, Pinterest, Plancast, Project Tweet, Pulse News, ReqCloud, Runmeter, SharedBy, ShareThis.com, Simplify360, smqueue, Social Proxy by Mailchimp, SocialFlow, SocialOomph, Spread The Next Web, Sprout Social, Stream Publisher, TeamWahooly, The Huffington Post, Triberr, Tumblr, Tweet Button, Tweet Old Post, tweet4me tools, Twittascope, twitterfeed, Visibli, Weeder, WordPress.com, WPTweetily, Yelp, Zite Personalized Magazine)

So, what do you think?  Angry?  Intrigued?  Give it a whirl and let me know what YOU’VE muted or filtered! :)

UPDATE: Read the 8pm warrior’s take on this here.

   
  • http://twitter.com/LauriRottmayer Lauri Rottmayer

    Definitely intrigued. I don’t follow quite as many people as you do but I’m close. Just this morning I told my husband, “If I have to see one more quote…”. I can see the value of not missing the realness which I thrive on. Cool. Too bad I’m a technodope that can’t master tweetdeck and haven’t got an iPad. ;-)

    • http://www.houseofbrew.com/ Jonathan Brewer

      I think I’m going to experiment and learn how to do this with Tweeetdeck and filters. I should be able to do a nice tutorial then to make it easy for anyone :)

  • http://philgerbyshak.com Phil Gerbyshak

    Seems you’re using Twitter to get more cat pictures and food porn. Interesting strategy Brew – and you can call me intrigued.

    • http://www.houseofbrew.com/ Jonathan Brewer

      Surprisingly, no food porn and cat pics. (maybe after muting instagram..)
      Some of the random thoughts are still there, but often lead to conversation…
      Also, twitter is different things to different people.  This is allowing me to really think seriously about how the non social media people use the platform.  Like I said, I get why people use the third party tools.  I just personally don’t have a need to market myself in the stream, so I’m trying on a different pair of glasses to get a different viewpoint :)

    • http://www.houseofbrew.com/ Jonathan Brewer

      Surprisingly, no food porn and cat pics. (maybe after muting instagram..) Some of the random thoughts are still there, but often lead to conversation… Also, twitter is different things to different people. This is allowing me to really think seriously about how the non social media people use the platform. Like I said, I get why people use the third party tools. I just personally don’t have a need to market myself in the stream, so I’m trying on a different pair of glasses to get a different viewpoint :)

  • http://8pmWarrior.com Aaron Biebert

    I think muting Instagram and Linkedin is a mistake IMHO.  I use Instagram specifically to engage/chat/share my thoughts with Twitter friends and keep it in a folder (Instagram’s app) at the same time.  Linkedin is similar.  The tweet is my main reason for doing the Linkedin update (nobody reads them anyway).

    I also use Foursquare to engage with Twitter and attach a picture/location to my tweet.  I understand muting it because most people don’t put pictures or share much when they check in.
    Many of  the things you are muting aren’t even automated tools.  In every single case that I update Twitter via Instagram, Linkedin, FourSquare, Flipboard, Facebook, and Pinterest I am doing it in real time and appreciate people who engage back.Most of these updates have nothing to do with marketing messages (unless I’m sharing videos I’ve produced/directed).  They’re just messages from me…

    • http://www.houseofbrew.com/ Jonathan Brewer

      Aaron, excellent article.  I’m glad I’m getting a few people to think about this.  I know I’m muting just automated tools – I’m also muting things that I just didn’t feel like seeing.  Also, just for discussion sake – I still have TweetDeck with 0 filters and lists, so throughout the day when I’m at my desk, i’m still catching things here and there.

  • http://stanfaryna.wordpress.com Stan Faryna

    I came over from Aaron Biebert’s blog post. Surely, Twitter is noisy and I sympathize with your noise reduction strategy. Aaron makes a good point too, however. 

    Ultimately, if your strategy is adopted by say 20 percent of the active/real Twitter population, Twitter will become less relevant than it already is. In that case, most of that time you have put into Twitter will come to naught.

    That’s the catch 22.

    • http://www.houseofbrew.com/ Jonathan Brewer

      The problem is that people are trying to be LOUDER AND LOUDER as the “room” gets noisier and noisier.  At some point, you either have to walk out of the room, ask everyone to shut up, or turn down your hearing aid.  Maybe that’s a bad analogy, but it’s how I felt.

      • http://8pmWarrior.com Aaron Biebert

        I agree.  The crazier it gets.  The crazier I get.  :-)

        Being the oldest of 8 prepared me for Twitter.  :-)

  • Ross Quintana

    I see the need, but don’t have this problem because I use Hootsuite and most of my interaction happens in my mention column which is first in my dashboard. I want to engage with people. If I want to surf I will go to my homefeed. I think the filters aren’t smart enough yet. A whole platform is too broad. I would rather make category or people lists.

    • http://www.houseofbrew.com/ Jonathan Brewer

      I hear you Ross. For a while, lists and watching the reply column worked just fine for me, and during the day, at my computer, I still use that same technique.  However, mornings and evenings I use this technique and it’s quite different, and I really like it :)

  • NancyScott

    Thanks for a terrific post, Jonathan. I’ve put Tweetbot on my iPad and am giving it a whirl this morning. I’m moving cautiously since I know that some of the sources you’ve listed help me stay in touch with marketing developments (for example, bit,ly links to blogs I may want to read and Paper.li rounds-up information). But I love the notion that I can shut down bots at will. Like you, I’d rather connect with real people who want to connect tweet-by-tweet, as opposed to those looking to build a Twitter empire. I just said bye bye to SocialOomph (not picking on them here, just testing the concept and they’re automated). I will find more today, obviously. Thank YOU!

    • http://www.houseofbrew.com/ Jonathan Brewer

      Nancy – something I tried was using paper.li to capture lists of those important sources and found it’s a nice daily summary of the most popular tweeted links of everyone (and everything) I follow.  Also, I found that even with really heavy muting, great content rises to the top since people will comment, old school RT, etc on the link.  I hope you enjoy this new experience! Let me know how it goes :)