One mistake can ruin a QR Code experience

When a campaign is not fully tested, it can completely destroy the experience for some or all of the people who experience the campaign.  Today, I decided to scan a QR Code located on the front of the to-go bag from a burger franchise.  I was impressed – there was a decent call to action, [...]

QR Code Experiences on Facebook

Yesterday, Denso ADC created a Constant Contact Social Campaign where they announced their “new” Facebook page.  Denso ADC is the Americas sales arm of DENSO Wave Incorporated, inventor of the QR Code® and created their Facebook account November 29, 2011.  Although they have been posting examples of QR Codes here and there, activity on posts picked up [...]

How to spy on the success of links

Have you ever seen a link on Twitter, Facebook, LinkedIn that starts with or ?  If your QR Code scanner shows you the URL of the code you just scanned, you might have noticed a shortened URL there too. I’ve seen shortened URLs used in books, on posters, and even a business card. [...]

USPS QR Code Discount 2012 – Doing it right this year

On March 26th, 2012 the USPS announced a QR Code Discount for 2012, and this year, I think they have the right idea.  According to their press release, they felt that although the 2011 promotion was a success to make people aware of QR Codes, this year is all about creating effective campaigns and they are [...]

Social SEO – Awesome spreads

This is a story about Social SEO. I’m not sure if someone has claimed the term of social seo already, but I’m using it to describe how a small article of mine made it to the #1 search search result on Google, subsequently dropped down to #7, and how I’d like you to help me [...]

3 Little QR Code lessons

  Direct Mail with QR Codes – I’m seeing more of it, are you?  In preparation for the USPS QR Code Summer Sale, we need to be talking about how to take more advantage of QR Codes on your direct mail pieces.  If you haven’t read “5 QR Code failures to Learn From“, you should [...]

A QR Code on a Pineapple

  Yes, a QR Code on a pineapple. A few months ago I had the pleasure of chatting with Pelpina from about QR Codes.  One of the stories I shared was that I was in the grocery store with one of my kids, and we got excited when we saw a QR Code on [...]

My Top 10 QR Code Rules

1. Forget the code – plan the experience. The #1 thing you need to consider is the full experience.  Plan out the entire cycle of how someone is going to interact with your QR Code.  This starts with testing the live code you produced and ends with you being compelled to take action, and then [...]

Don't let the USPS ruin the qrcode experience

The USPS will be offering a special 3% discount in July and August for mailers who include a two-dimensional barcode on a letter or flat according to James Cartledge, from Post&Parcel.  The USPS is hoping the summer “sale” will highlight that technologies like QRCodes on physical mailings can help boost traditional direct mail response rates. This [...]

5 Qr Code Failures To Learn From

  I found this half page advertisement in an in-flight magazine.  Hopefully I’ve blurred out enough so that you can only recognize the brand if it was your ad.  This advertisement has a few problems, but the biggest problem was that the qr code would not scan at all.  In fact, I was only able [...]