One mistake can ruin a QR Code experience

When a campaign is not fully tested, it can completely destroy the experience for some or all of the people who experience the campaign.  Today, I decided to scan a QR Code located on the front of the to-go bag from a burger franchise.  I was impressed – there was a decent call to action, [...]

Delete Your Inbox in 5 steps

It’s time to delete your inbox.  Sound scary?  For me it is a very scary concept.  How can I delete my inbox, when it contains so much important information?  There’s unread email I need to check out.  And what about the files, the passwords, the notes, and everything else about my life dating back to [...]

A QR Code on a Pineapple

  Yes, a QR Code on a pineapple. A few months ago I had the pleasure of chatting with Pelpina from about QR Codes.  One of the stories I shared was that I was in the grocery store with one of my kids, and we got excited when we saw a QR Code on [...]

Stop stealing my time with your poor email etiquette

  If you’re anything like me, you’re absolutely tired of spending too much of your day sifting through pointless emails. Email is not an effective chat program, bulletin board, water cooler, and the reply-all is just plain abused. And don’t get me started on the URGENT flag that you attach to every single email you [...]