3 Little QR Code lessons

  Direct Mail with QR Codes – I’m seeing more of it, are you?  In preparation for the USPS QR Code Summer Sale, we need to be talking about how to take more advantage of QR Codes on your direct mail pieces.  If you haven’t read “5 QR Code failures to Learn From“, you should [...]

If you stop advertising will people stop buying?

Driving on a Sunday morning, I noticed billboards advertising products that I enjoy.  Taking more notice, I was amazed at how many billboards I have trained myself to ignore on the path of my common routes.  The highways are littered with old school billboards and the new BIG LCD ones. Online billboards are also quite [...]