How to spy on the success of links

Have you ever seen a link on Twitter, Facebook, LinkedIn that starts with bit.ly or j.mp ?  If your QR Code scanner shows you the URL of the code you just scanned, you might have noticed a shortened URL there too. I’ve seen shortened URLs used in books, on posters, and even a business card. [...]

USPS QR Code Discount 2012 – Doing it right this year

On March 26th, 2012 the USPS announced a QR Code Discount for 2012, and this year, I think they have the right idea.  According to their press release, they felt that although the 2011 promotion was a success to make people aware of QR Codes, this year is all about creating effective campaigns and they are [...]